About the tool

With the Experimentation Roadmap and Test Cards you can plan and monitor experiments and small pilots for the selected Circular Economy business model concept/configuration. With that, you can validate assumptions (e.g. customer willingness to pay, possible service contract lengths, expected service level, timing and viability of refurbishment cycles, viability of collaboration agreements) and refine the business model concept/configuration into a viable and scalable solution to the market.

How to apply it?

Step 1: Define what to investigate
Brainstorm experiments to conduct, documenting them on the Test Cards. If necessary, recap the Circular Economy Business Model Framework and the Business Case, to identify assumptions that require validation in the different elements of the business model (indicated in the lanes of the poster). Rank the importance of each experiment on the Test Cards.

Step 2: Describe how to experiment
Indicate how to conduct the experiments and to what extent to engage users – i.e. in controlled or real environments. For example, for value proposition and delivery, think of click-through-rate of advertisements on social media, interview with end-users, social media panels, or questionnaires. For value creation, interview with potential partners and co-creation sessions. For value capture, think of detailed business case simulations, interviews with users to check willingness to pay, interviews with banks and financing agencies.

Step 3: Describe how to measure results
Indicate how you intend to collect data and measure the results. Indicate how reliable the data obtained could be at the stage of the experiment.

Step 4: Set a critical path and timeframe
Define the critical path to conduct the pool of experiments, by positioning them on the poster throughout the time frame. Remember to indicate dependencies among experiments (e.g. pre-required experiments to others). Lastly, define a responsible and engaged team to participate in each experiment and document it on the Test Cards.

When to apply the tool?

The Experimental Roadmap should be used in the seize and transform stages to help defining and refining how the new business model(s) will look like.

The Experimentation Roadmap is one of the tools presented in the CIRCit project to help in the development of Circular Economy Business Models (WB2). Read more about the results of this focus area, explore other tools and download the inspiring workbook here.