About the tool

With the Circular Economy Business Model Innovation Roadmap, business model ideas are organised, to set priorities and select the ones to be taken forward for exploration and detailing in the next stage. The roadmap tool can help you in prioritising activities and set a timeframe for realisation of business model ideas.

The tool and process of application were inspired by strategic technology management literature (Phaal and Muller, 2009).

How to apply the tool?

Step 1: Define WHEN to explore business model ideas
Start by defining a timeframe for exploring each idea. This is done by adding sticky notes with time frames definition on the top of the Roadmap.

Step 2:  Define WHAT business model ideas to explore
Consolidate synergistic or similar ideas.

Step 3: Define WHY to explore business model ideas
Identify the systemic benefits (i.e. economic, environmental, and societal) enabled by each idea. Place the ideas along the timeframe, prioritising them according to expected strategic goals for Circular Economy.

Step 4: Relate different ideas to each other
Indicate the relationship among different Circular Economy business model ideas, i.e., dependent or enablers. Use lines or coloured stickers to indicate the relationships.

Step 5: Identify HOW to seize the business model ideas
If possible, indicate key enablers for each Circular Economy business model idea in the format of business model elements: value proposition, value delivery, value creation, value capture, and financing requirements. Select one final idea to take to the next stage.

When to apply the tool?

The Circular Economy Business Model Innovation Roadmap should be used in the sense stage, where you identify opportunities and translate them into future potential business model ideas.

The Circular Economy Business Model Innovation Roadmap is one of the tools presented in the CIRCit project to help in the development of Circular Economy Business Models (WP2). Read more about the results of this focus area, explore other tools which can help in developing circular business models and download the inspiring workbook here.


References: Phaal, R. and Muller, G. (2009), An architectural framework for roadmapping: Towards visual strategy, Technological Forecasting and Social Change, Elsevier Inc., Vol. 76 No. 1, pp. 39–49.