To offer a more environmentally friendly alternative to plastic packaging, Carlsberg and Paboco are developing a bottle made from wood fibre – The Green Fibre Bottle.

Currently, 40% of the carbon footprint of Danish brewery giant Carlsberg comes from packaging materials. Apart from a significant footprint, plastic packaging can be problematic for other reasons: it may emit pollutants when incinerated, take a long time to break down in the environment and end up in food chains. For these reasons, the company is developing a fibre-based alternative that can enter conventional recycling systems, or can safely biodegrade when in the environment. This is called the Green Fibre Bottle. To develop this alternative Carlsberg collaborates with the Technical University of Denmark (DTU) and Paboco: a company that has developed a technology to thermoform wood fibre in a quick, cheap, and energy-efficient way. This will contribute to Carlsberg’s 2030 commitment of a 30% reduction in their full-value-chain carbon footprint. Furthermore, in 2019 it inspired other global leading companies to join into the paper bottle community launched by Paboco including The Coca-Cola Company, The Absolut Company, and L’Oréal. This is crucial to rethinking and transforming packing in a sustainable direction.

Read more about
Carlsberg’s initiative with the Green Fibre Bottle

Or read more about
Paboco’s industry changing project